Tuesday, November 3, 2009

Effective Branding

Effective BrandingConcepts and Applications of healthy and strong brand development.

Prof. Agus W. Soehadi, Ph.D.

This book explains
the link and correlation between the strong of a brand and the ability to bring in cash flow for the company's earnings depend on how far the brand can enhance the total customer base more effectively than its competitors.

Therefore, brand development should refer to how far the brand can attract new customers and how much customers can continue to survive and remain committed to the brand.

This book is not just talking about the concept of 'an sich', but also into the realm of down to earth business in Indonesia. Case examples deliberately presented to illustrate both the ease in understanding the concepts discussed, such as brand personalities, customer value and value innovation, excellence services, experiental branding and brand audits.